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Bulk SMS Marketing: Have Success With Your Content There are different marketing avenues that companies can choose to drive sales. Among the marketing channels you can go for is using bulk SMS. Unfortunately, studies show majority of business owners do not use SMS marketing. There are various reasons why companies do not use SMS marketing. For example, some businesses think the marketing is too hard while others cite cost as the major impediment for them using SMS. However, these reasons are not justified. Studies indicate that SMS messages are read faster and frequently than email or social media posts. It is estimated that 98 percent of SMS texts are ready within an average of five seconds of them being delivered. Thus, you can be sure of getting your message to your audience in a better way using SMS. However, this is not to say that SMS marketing does not come with its challenges. When it comes to mobile phones, customers consider them to be private property. Therefore, they last thing they would expect to receive is an irrelevant or annoying message. This means you should get your bulk SMS marketing campaign right. You can get a positive ROI on your bulk SMS marketing campaign by following the tips below.
Getting To The Point – Messages
Use Content that Resonates With Your Audience The success of your bulk SMS marketing campaign will mainly depend with the message you send. The type of company you are or what you would like to achieve should guide you on the content to create. When sending the content, there are a number of rules to keep in mind.
Getting To The Point – Messages
With SMS marketing, you have a short space to convey your message. You only have 612 characters to convey your message. This means your message should be clear and precise. If your content is too short, consumers may not end up getting your whole message. On the flip side, if the message is too long, your audience may lose interest. When you send a text message, you should aim to get a response from your audience. Therefore, make sure your audience has something to respond to. Sending out offers is one of the ways in which you can use bulk SMS marketing to improve your business sales. A number of studies have shown that consumers respond better to promotional messages sent to them through SMS. Make sure any offer you send through bulk SMS is well explained. You should also provide information on how to redeem the offer. For instance, you can send a discount code to your audience through the SMS. This will make the consumer feel the offer is exclusive to them. Also, make sure your offer has a deadline. By doing this, your audience will feel they need to act immediately to take advantage of the offer. The guide above will help you when carrying out SMS marketing.