The good thing about Gmail ads is the fact that they’re expandable. With a simple click, the ads expand into an email sized ads that include images and videos and could be used at the same time in meeting goals in marketing and advertising. Any clicks onto your content will be free as soon as someone has expanded your ads.
You will be able to know how to make Gmail ads using templates and then, set a bid for them by reading this article. In Gmail ads, majority of the sophisticated features and types of targeting are compatible. In order to keep the users safe, Gmail ads aren’t compatible with some features of AdWords. See to it that you remember points like your campaign type, incompatible targeting, the placement of other than Gmail, custom affinity audiences, remarketing lists, content keywords, bidding which users are allowed to use offline conversions and bid modifiers, content, frequency capping, 3rd parties and final URLs when creating ads.
Create a campaign or ad group that is used for Gmail ads exclusively and with a non-Gmail or separate Gmail accounts, you can do the following:
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Number 1. Set up targeting specific for your Gmail ads such as domain targeting that is showing the ads to people who get emails from a particular website.
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Number 2. Avoid to add targeting that are incompatible mistakenly to ad groups or to campaigns that has Gmail ads. This is due to the reason that when adding incompatible targeting, your ads will not run.
Number 3. Make it a point that you’re evaluating the performance of your Gmail ads to be able to check where you’re falling behind, what you are doing right and so forth.
In targeting your ads to the right market, there are actually a number of ways on how to do it. Following are types of targeting that may be used for Gmail ads.
By using the list of customer emails from those who’ve provided their email to your firm, you can create a customer match audiences. You can use the same audience to be targeted based on your customer match audience.
You can either add domains or keywords in the audience keyword targeting section. This is going to help you reach people that have domains or specific keywords into their inboxes. When it comes to Gmail ads, keyword matching type is set automatically as broad match.
Domains may be used to target or to exclude users who have received emails from a specific company and it has to be entered as keywords.